Today marked the unveiling of LeBron James’ latest signature basketball shoe, the Nike Air Max LeBron VII. The shoe as you would imagine combines many of Nike’s most notable performance elements such as Max Air (a new specially tuned Air unit created for basketball) and a Flywire upper. The $160 USD shoe will release on October 24th with a comprehensive press release seen below.
NIKE, Inc. (NYSE:NKE) today introduced the Nike Air Max LeBron VII, the latest and most innovative shoe in LeBron James’ signature line, at a global media summit in Akron, Ohio featuring James and performance footwear designer Jason Petrie.
The Nike Air Max LeBron VII is designed to deliver maximum comfort and stability. It features an innovative, basketball-specific Max Air airbag unit, a cushioning first for the company, and a Flywire engineered upper using higher tensile-strength cable than in previous performance basketball shoes.
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